Media Center
Rethinking Category Management: Time to Raise the Bar
Media Coverage • April 08, 2021In a recent Procurement Foundry poll, the question was asked: Category Management — is it Dead or Alive? It was, by intention, a contentious question in which the overwhelming response (78 percent) of survey takers said it is alive. However, there is a critical consideration when answering this question: the proper definition of “management.”
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Rich Young
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