Our Story

Fine Tune was born in a Bloomington, Indiana basement on February 1st, 2002, when co-founders Rich Ham and Matt Smith incorporated the firm. From these humble “two guys in a basement” origins, Fine Tune has evolved to its position as the nation’s preeminent cost reduction consultancy relative to a handful of the most complex and burdensome indirect services categories. The road we’ve traveled has strengthened our offerings, our team, and our culture.

2002

2002

Officially incorporated on February 1, 2002, in Bloomington, IN. The firm is niche, solely focused on the uniform and industrial laundering industry.

2005

2005

Began internship partnership with IU Kelley School of Business

2008

2008

Began developing proprietary auditing and expense management software, eMOATSM

2009

2009

Launched second category offering targeting the waste and recycling industry

2012

2012

First Fortune 100 client

2014

2014

First 10-year client

2019

2019

Launched third category offering targeting the pest control industry

2020

2020

Launched fourth category offering targeting the security & guard services industry

2021

2021

Became a Certified B CorporationTM

2023

2023

Launched fifth category offering targeting the energy & utilities industry

2024

2024

    • Launched sixth category offering targeting the facilities management industry
    • Launched Carbon Reduction and Sustainability Reporting solutions
    • Recertified as a B CorporationTM

origins

Origins

Fine Tune’s beginnings were humble — starting from the basement. Literally, our co-founder’s basement. It took us 100 days to land a client and a full year to land 10, all with small Midwestern companies. But, those early clients helped us expand from a team of two cost reduction consultants to a team of six in 2003. We were off and running.

During those formative months, it became clear that Fine Tune’s first offering — the management of uniform rental services programs — was addressing a real need. By 2005, we landed our first true national account and had begun to really hit our stride.

Adolescence

In 2009, with a steadily growing list of increasingly large clients, our leadership team decided it was time to begin diversifying our services. In response to client demand, we added a second category offering targeting the waste and recycling industry. These expense reduction solutions quickly helped us expand our relationships with existing national accounts while adding a stream of new ones. For the next decade, Fine Tune would steadily grow its position in the marketplace as the nation’s leading expert in these two complex expense categories.

In 2019, in response to demand from multiple Fortune 500 clients, Fine Tune added a third category offering targeting the pest control industry, and a fourth shortly thereafter, targeting the security and guard services arena. And in 2020, Fine Tune took on its first European clients, adding to its North American stronghold.

adolescence
adulthood

Adulthood

Now, managing dozens of Fortune 1000 (and numerous Fortune 100) accounts, Fine Tune’s team of cost reduction consultants has emerged as an unparalleled solution for indirect services. At the same time, Fine Tune has increasingly focused on sustainability, becoming a Certified B CorporationTM and a member of the United States Business Council for Sustainable Development. Our support of Atmosfair’s Efficient Cookstoves Nigeria project has helped Fine Tune become a carbon-negative enterprise.

Fine Tune remains very active in the Bloomington community where we originated. We are the largest employer of interns from the IU Kelley School of Business and a lead sponsor for the school’s Global Sales Workshop. We also support Riley Children’s Hospital’s IU Dance Marathon, Eco Heroes, and the Lotus World Music Festival.

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