Russ McLeod, founder of Mightyhum, sat down with Matt Smith, President & CFO of Fine Tune, to discuss the tangible benefits of a B Corporation^TM  certification and how businesses can leverage the certification to unlock new opportunities. Also discussed is how Fine Tune built an organization focused on impact, as well as Fine Tune's journey to B Corp certification, lessons learned throughout the assessment process, and how attaining the certification has shaped the business and its customers.